Thursday, May 23, 2013

MOTIVATION Part 1: Creating A Culture Of Motivation

The "jobless recovery" that has stretched from 2011 into 2013 means that managers everywhere are facing ambitious productivity demands with the leanest teams in decades. Motivating people is a perennial management challenge, but in times like these, it's up to learning professionals to ensure that motivation is given more than just lip service.

This starts with providing managers the training and skills they need to effectively motivate people to consistently perform at their best. This is especially  important for young managers, who often report that keeping staff motivated is  among the most challenging of their new responsibilities. 

As always, the first job of HR is to educate. Informing your managers about the  benefits of a motivated staff will inspire them to want to become better at motivating others. Research shows that managers who are effective at motivating their  direct reports reap the reward of employees who can handle a variety of assignments, work more autonomously, report higher levels of job satisfaction, and  contribute more to the success of the department, the organization, and in return,  to the success of their manager. 

Plus, when you get your managers to assume more responsibility for motivating, they start to think beyond getting the job done today and begin considering  what their people will need to be effective one, two, and five years from now. This  big-picture thinking does more than keep employees happy, it helps keep the talent  pipeline full, staff more agile, and the organization ready and able to meet constantly shifting market demands.

There are proven strategies for creating a culture of motivation in your organization. Click on any one to get more detail about how to practice or implement it:

By providing your managers with the  training and skills they need to be better motivators, learning professionals  can work with managers to create a culture of motivation in which individuals  feel valued, managers have more capable workers, and the entire organization  becomes more agile and change-ready.  Now that’s a win-win-win proposition.

For more information on creating a culture of motivation in your organization, please visit our website at or email us at

Extracted from "Creating a Culture of Motivation" by Chris Musselwhite, originally published in T&D, a publication of The American Society for Training and Development (ASTD).

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